Social media is the most effective and cheapest marketing strategy there is. In fact, no other marketing strategy comes close as each brand has its own Facebook page and Instagram account. Instagram is one social media platform you should focus your effort on because studies show that it is on the rise. There is a reason why Facebook invested a lot of money just to purchase it. Here are a few Instagram marketing tips that is going to help you spread the word about your ecommerce brand:
Build Image Brand
Each post in your Instagram account must have the right colors and images that would fit your brand. Yes, you must take good care of your brand’s image so it won’t be wise to just post pictures without checking first if it is a good fit.
Use Proper Hashtags
It is normal for people to search for posts using popular hashtags. Good thing, Instagram allows a maximum of 30 hashtags that can be used in each post. Thus, better take full advantage of that and use hashtags that are very popular. Once you search for a hashtag on Instagram’s search engine, you will immediately know how many times it got used already.
Hire Good Photographers
It takes a lot more than to take a picture and post it on Instagram right away. You would need the photos to look great. You would need to hire excellent photographers to take great images for your brand. Once they get familiar with what your brand is all about, they know where to go in order to take good pictures. They also know what to do in order for the images to come out nicely. In fact, professional photographers won’t give you their photos until they are sure that the photos are good to go. That is how confident they are of their work. You may need to pay them money but they are worth every single penny especially if they have a good camera.